ANTYRADIO AND CHILLI ZET – A KIND OF FORMATED RADIO NETWORK?
Antyradio i Chilli Zet – sformatowane radia sieciowe?

Summary/Abstract: The purpose of the article is to show how the processes of formatting to the radio are changing the programming schedule and the language of the particular station. An analysis includes two radio stations belonging to the Eurozet Networks. Antyradio and Chilli Zet there are examples of a different format entertainment content. The key to their programming line is a rebellion and relaxation. Constructions of headlines and self-promotion’s forms are the symptoms of major changes, which network stations are preparing. In such a system has been designed not only changes of the role of DJ conducting the program, but also information. Both represent the type of concepteur-redacteur. Media copywriters are trying to decode the expectations of potential buyers. Their task is to go out with a proposal to effectively address the needs before the listener is able to realize them. Information and radio programs are another form that you need to sell and advertise accordingly. Hypertrophy – associated with entertainment features – conduces to impoverished formatting content. But, paradoxically, it also affects the quality of journalism enriching forms of the radio. Both news and current affairs programs are opened. There are other ads house editorial procedures, which depending on the profile of the station can expand the set of indicators of quality of individual shows. Increasingly important place in the network schedule occupied by programs such as call-ins, or the telephone participation of the listener and call-outs when running the program initiates the contact. Changing market results are changing the radio.

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