Dėl autoriteto ir garsenybės sąvkų vartosenos žiniasklaidoje
On the use of the words autoritetas and garsenybė in mass media

Summary/Abstract: In recent years Lithuania has witnessed a remarkable devaluation of prestigious words, confusion of positive and negative meanings: the same words with positive implications autoritetas, garsenybė, įžymybė refer to honourable people as well as criminals. This is primarily concerned with the system of cultural values of our eproch as well as the society's way of thinking and its orientation in respect to moral values. Mass media, unlike anything else, carry the responsobility of the prestigious language user and main language signpost.

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