Marketing terytorialny w tworzeniu przewagi konkurencyjnej na terenach wiejskich
Territorial marketing in creating competitive advantage in rural areas

Summary/Abstract: Marketing activities enable to intesify influence favourable to make and strengthen competitive advantage in the rural territorial units. Usefulness of such activities is more and more significant because of growing market competition. Improvement in the competitive capacity require individual marketing behaviour closely connnected with resources and profile of the territorial unit economic development.

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