DAUGIATERPIŠKUMO KOLIZIJA MEDIJOSE: TECHNOLOGINĖS RAIDOS ASPEKTAS
MULTIENVIRONMENTAL COLLISION IN MEDIAS: THE TECHNOLOGICAL DEVELOPMENT ASPECT

Summary/Abstract: Contemporary and future medias can be charac¬terised as multienvironmental, multimedia and of various expressions. It is usually considered to be characteristic of the digital era; however, a glance on the historical development of communication tech¬nologies reveals a certain repetition of characteristics of old medias in new medias. The tradition develops from painting, cinematography, television to compu¬ter screen. Digital technologies preserve the classical printed page, strengthen writing positions and com¬bine narrative and data base principles. While deve¬loping digital works, the media cycle prominent in the 19th century is applied. Computers and mobile technologies form a digital dandy continuing with an anonymous observer described by Ch. Baudelai¬re more than a century ago. Changes and improve¬ments in technologies provoked constant adjustment and transformation processes. One media as if emer¬ged from another. Every new device or technology strengthened certain expression by suppressing the other. The digital age provides with versatile expres¬sion possibilities. Thus, the rise of humankind and pre-media communication or versatile communicati¬on among men is highlighted as well.

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