The Perception of Neighbour Countries in Bulgaria
The Perception of Neighbour Countries in Bulgaria

Summary/Abstract: The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in Bulgaria. We aim to assess how Bulgarian citizens build their image of other countries, especially the neighbour ones. We find that “market dimension” and “power dimension” are the major factors in the perceptions. We find also that perceptions of Bulgarian respondents give a more important role in Bulgarian economy to globally more important economies, despite the vicinity of neighbour countries.

• Details
• Contents