Проблеми на пазарното присъствие на търговската фирма
Problems of the Market Presence of a Trade Firm

Summary/Abstract: The study discusses some problems concerning the market presence of the trade firm, defining the essence of the term market presence of the trade firm and suggesting a system of indexes for its study, analysis and evaluation. The study makes an attempt to detail and expand the essence of the category retail and to reveal their connection with the market presence of the trade firm. The study of the market presence of the trade firm is on the example of trade chain “Pikadili” EAD, Varna, through applying a suitable methodology for studying the dependencies between the retails of the firm and some inter-firm and outer-firm factors, revealing the factors with biggest significance for their development. Based on the made empirical studies are determined some basic directions for expanding of the market presence of the trade chain “Pikadili” EAD, Varna, through increasing the sales volume.

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