Българските народни танци в съвременната културна среда: обществена информираност, културна идентичност и перспективи за популяризиране
Traditional Bulgarian Folk Dances in the Contemporary Cultural Environment: Public Awareness, Cultural Identity, and Perspectives for their Promotion

Summary/Abstract: This study examines Bulgarian folk dances and traditional horo as a significant component of Bulgaria’s intangible cultural heritage and an important factor in preserving national identity and social memory. It explores public awareness, attitudes, and participation in folk dance activities, as well as opportunities for their promotion in the contemporary cultural environment. Based on a questionnaire survey, the study analyses the role of education, media, and digital platforms in raising awareness of Bulgarian folklore traditions and supporting their preservation and transmission.

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