A FEHÉRVÁR TRAVEL KFT. SIKERTÖRTÉNETÉNEK ÉS VERSENYKÉPESSÉGÉNEK ELEMZÉSE
ANALYSIS OF THE SUCCESS STORY AND COMPETITIVENESS OF FEHÉRVÁR TRAVEL KFT

Summary/Abstract: The main purpose of this study is to illustrate how the traditional travel sector can respond to the challenges of the global world, the digital revolution and changing travel patterns through the filling of niche markets through the example of Fehérvár Travel Kft. Travel Agency. The key to success lies in successful product policy, nurturing customer relations, applying an effective customer management strategy, and closely monitoring changing travel needs. The example of Fehérvár Travel Ltd. is a clear demonstration of the blurring of boundaries in online spaces, between the capital and the countryside and that a rural-based tour operator can be a worthy competitor not only to the largest domestic and international travel agencies, but to online travel agencies as well. The study confirms Porter's five-forces of industry model, exploring the potential of the traditional travel sector in the digital world.

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