Nowoczesny employer branding: Budowanie marki pracodawcy w świecie generacji multimedialnych
Modern Employer Branding: Building an Employer Brand in the Age of Multimedia Generations

Summary/Abstract: The article discusses the importance of modern employer branding in relation tothe younger generation raised in a multimedia world. Effective employer brandingrequires authenticity, alignment with values important to candidates, and the useof modern communication channels like social media. The author highlights therole of transparency, dialogue, and storytelling in attracting and retaining talent.

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