Изграждане на споделена идентичност и форми на колективно действие около едно румънско списание
Constructing Shared Identity and Forms of Collective Action in Relation to a Romanian Journal

Summary/Abstract: In a situation of economical difficulties (poverty, unemployment), post communist Romanian society’s defining features are electoral absenteeism, and low confidence rates towards political institutions, low participation rates in associative activities. Nevertheless, it is looking for a “civil society that cannot be found,” across solidarity forms originating from the daily experience. This is what I am trying to demonstrate in this paper analyzing the trajectory of the magazine Formula As, a weekly review created in the early 1990s by a women writer and journalist. The review has a mainly feminine audience (71%) that is practically working as a mutual aid network offering support to persons in trouble. Considered by media specialists as a feminine familial magazine and ignored by the public political debate, the review has a mass audience and it is an interactive publication (1/5 on its contents being made by lectors’ messages). Charity medium, Hide Park of the “silent citizens,” and core of an imagined community built on ideas like family, tradition, solidarity, and Christian faith, Formula As let recently emerge a civic mobilization and a collective public claim.

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