Agile-Based B2B Web Application Development Approach for Enhancing Competitive Advantage
Agile-Based B2B Web Application Development Approach for Enhancing Competitive Advantage

Summary/Abstract: This research addresses the gap in agile software development methodologies for cooperative enterprises by investigating the implementation of a Business to Business (B2B) web application for wholesale distribution systems. The study aims to develop a system using Agile methodology with Scrum framework and evaluate user acceptance through System Usability Scale (SUS) assessment. Data collection for user story creation employed purposive sampling to conduct structured interviews with key stakeholders to generate comprehensive user stories. The web application focused on functional requirements and user experience preferences to inform the iterative development process. The developed system incorporates eight core functionalities: distributor information management, geographical store mapping, map-based order reporting, delivery documentation, order history tracking, payment monitoring, accounts receivable management, and customizable sales analytics. System evaluation yielded a SUS score of 19, indicating excellent usability The application enables strategic customer segmentation based on order volume and geographical distribution, facilitating data-driven marketing strategies through behavioral analytics. Implementation results demonstrate enhanced operational efficiency with real-time accounts receivable monitoring providing critical financial insights for strategic decision-making. The system contributed to increase in Ultra-High Temperature (UHT) milk market share compared to the previous year, validating its business impact. Statistical analysis demonstrates Agile methodology’s effectiveness in developing stakeholder-aligned applications for agricultural enterprises. Ultimately, this research highlights how adaptive software development can drive modernization and economic resilience in the dairy sector.

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