Data and Geospatial Information Management Web Application for Enhancing the Competitiveness of Trang Pepper Large Agricultural Plot of Community Enterprise
Data and Geospatial Information Management Web Application for Enhancing the Competitiveness of Trang Pepper Large Agricultural Plot of Community Enterprise

Summary/Abstract: Trang pepper, a crucial Geographical Indication (GI) product from Thailand's Trang Province, represents a significant new economic crop. The objectives were to develop a data and geospatial information management system for the large Trang pepper plots and evaluate the system. The study employed a mixed-methods approach, collecting qualitative data from five large-plot group leaders and quantitative data from 30 participants through purposive sampling. The developed system effectively tracks individual farmer plots with GPS coordinates for GI certification, recording essential metrics including planting area, pillar numbers, plant age, productivity, product grades, and pricing. The research demonstrates how technological integration in agricultural management can be practically implemented, providing a model for other GI products. The system improves traceability and transparency, fostering sustainable development of Trang's pepper industry and regional economic growth. The overall evaluation results found that the design and functionality were at a good level. The evaluation for ease of use or design of the interface for interaction between the system and the user is at a good level. The study revealed that successful technology adoption depends on users understanding the benefits of web applications and centralized data recording. User-friendly interface design was identified as key to encouraging system adoption. Trang pepper, a crucial Geographical Indication (GI) product from Thailand's Trang Province, represents a significant new economic crop. The objectives were to develop a data and geospatial information management system for the large Trang pepper plots and evaluate the system. The study employed a mixed-methods approach, collecting qualitative data from five large-plot group leaders and quantitative data from 30 participants through purposive sampling. The developed system effectively tracks individual farmer plots with GPS coordinates for GI certification, recording essential metrics including planting area, pillar numbers, plant age, productivity, product grades, and pricing. The research demonstrates how technological integration in agricultural management can be practically implemented, providing a model for other GI products. The system improves traceability and transparency, fostering sustainable development of Trang's pepper industry and regional economic growth. The overall evaluation results found that the design and functionality were at a good level. The evaluation for ease of use or design of the interface for interaction between the system and the user is at a good level. The study revealed that successful technology adoption depends on users understanding the benefits of web applications and centralized data recording. User-friendly interface design was identified as key to encouraging system adoption.

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