THE ANALYSIS OF DEVELOPMENT OF TALENT MANAGEMENT ACTIVITIES IN SERVICE ENTERPRISES IN BOSNIA AND HERZEGOVINA
THE ANALYSIS OF DEVELOPMENT OF TALENT MANAGEMENT ACTIVITIES IN SERVICE ENTERPRISES IN BOSNIA AND HERZEGOVINA

Summary/Abstract: Talent management is an approach to human resource management that places emphasis on employees with highly developed skills, extensive knowledge, and valuable experience, upon whom the success of a company depends on when placed in key positions. Various models of talent management have been presented in theory and applied in practice. Most of them involve a set of activities that certain authors consider part of talent management. In this paper, the author proposes a talent management model consisting of nine types of activities, grouped into three categories: preparatory activities of talent management, key activities of talent management, and support activities. Although this approach to managing key employees has been evolving globally for several decades, it remains largely unknown in Bosnia and Herzegovina. There is a very small number of companies implementing talent management, and even among those that do, not all activities encompassed by it are fully developed. In the second quarter of 2023, a study was conducted in 120 service companies in Bosnia and Herzegovina, aiming to examine the presence of each individual activity in companies that confirmed having a developed talent management system. The results showed that companies primarily focus on talent attraction as one of the preparatory activities of talent management and talent development as one of the support activities, while other activities are somewhat neglected.

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