THE INFLUENCE OF ORGANISATIONAL CULTURE ON THE IMPLEMENTATION OF TQM IN BOSNIAN AND HERZEGOVINIAN ENTERPRISES
THE INFLUENCE OF ORGANISATIONAL CULTURE ON THE IMPLEMENTATION OF TQM IN BOSNIAN AND HERZEGOVINIAN ENTERPRISES

Summary/Abstract: In today's complex, hypercompetitive, and continuously changing global business environment, all organisations must be able to strategically adapt to change to ensure sustainable survival and growth, as well as develop an innovative and competitive strategy. Today, quality has become one of the most important drivers of global competition. Quality management (TQM) is among the most popular universal strategies for the survival and growth of organisations. The efficiency and effectiveness of quality management are conditioned by changes in environmental conditions, as well as by changes in its own factors, such as the company's organisational structure and the prevailing organisational culture. The research aims to identify the influence of organisational culture on the success of the implementation of quality management in companies in Bosnia and Herzegovina. Starting from the perceived importance of organisational culture as a critical variable in the implementation of TQM, within this research, we have integrated numerous theories of organisational change. By reviewing relevant literature, various aspects of organisational culture and its influence on the implementation of TQM as a universal strategy were analysed. Through the research, we sampled the opinions of 117 respondents, and the data were obtained through a detailed and comprehensive questionnaire and statistically processed through the methods of descriptive analysis, factor analysis, analysis of variance and multiple regression analysis. A more complex view of the concept of quality management is analysed. The research results confirmed the significant role of organisational culture in the successful implementation of TQM, which can serve as a basis for the development of strategies and policies in the efforts of Bosnian-Herzegovinian companies to improve quality and to increase market competitiveness.

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