Finansowanie zespołów Formuły 1: rola sponsoringu w erze limitów budżetowych
Financing Formula 1 Teams: The Role of Sponsorship in the Era of Budget Limits

Summary/Abstract: Sponsorship in Formula 1 is a key pillar of team financing and has an important representative aspect. Its benefits are mutual - on the one hand, it enables teams to obtain the necessary financial resources, and on the other, it allows entrepreneurs to reach an ever-growing international audience by placing their logos on the cars. Polish literature has not devoted sufficient attention to the determination of role of sponsorship in the management of Formula 1 teams, especially in view budget limits introduced in 2021. This article attempts to determine the importance of sponsorship, taking into account the position of teams, introduction of budget limits and changes over time. The study did not reveal a statistically significant relationship between the new financial regulations and the level of sponsorship. However, an upward trend was identified - over time, sponsorship revenues increased. The study provides a solid basis for further analysis of the issue.

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