Мястото на институциите на паметта в културната дипломация на XXI век
The Role of Memory Institutions (Libraries, Community Centers, Archives and Museums) in the Cultural Diplomacy of the 21st Century

Summary/Abstract: The object of study in this article is the role of libraries and community centers, archives and museums, defined in the text as „institutions of memory”, which they play in the implementation of cultural diplomacy between nation states in the context of universal globalization.With the present research the author tries to reveal two major points – the first one is the position of cultural institutions in the configuration of international relations. The second one is the importance of cultural institutions in the processes of modeling and development of identities. In this context the author pays attention to popularization of cultural institutions among a wider international audience, which disseminating the influence of the country bearing the relevant cultural codes. The method of the analyse, used for creation of the article, is based on the interdisciplinary approach of research, included in the methodological tools of various of branches of humanitarian knowledge.The first part of the main text examines different theoretical formulations related to the category of cultural diplomacy. It contains comparative historical analysis of two models for exercising cultural influence on external audiences – the Byzantine models and the French models.The second part of the text offers a variety of good practices of cultural institutions – Bulgarian practice and practice of other countries for the realization of full intercultural exchange. In this sense, the target group for which the shared findings and conclusions in this article would be useful includes not only representatives of the state administration engaged in the actual generation of the country’s foreign cultural policy. The results form the present research are also usefull for experts on the field of public communications, tourism and education, as well as specialists in library, community centers, archive and museum institutions.

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