Официалната страницата на АМТИИ във Фейсбук като медия и PR
The official Facebook page of AMTII as media and PR

Summary/Abstract: This report analyses the creation of an electronic communication channel, the official page of the Academy of Music, Dance and Fine Arts in the social network Facebook. The project is seen as an element of the overall PR strategy of the higher education institution, which is based on activities of setting, building and maintaining mutually beneficial relationships between the Academy and its target audiences. What is tracked is the elements of the strategic communication plan, which includes formation of a common media environment for people with an interest in the Academy of Music, Dance and Fine Arts, approval of the page as an informant and communicator, modelling of possibilities, carrying out a two-way communication process and activating its ability to express the socially important causes for the Academy in an adequate and engaging way.

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