Изграждане на практически умения в студентите-магистри по PR в АМТИИ „Проф. Асен Диамандиев“ - Пловдив
Building practical skills of PR masters at "Prof. Asen Diamandiev" Academy – Plovdiv
Author(s): Lyubomir KaradzhovSubject(s): Social Sciences, Higher Education , Sociology of the arts, business, education, Sociology of Education
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: PR; practical skills; PR texts; electronic media
Summary/Abstract: The report describes the methods used in the training for the formation of practical PR skills in the students from AMDFA “Prof. Assen Diamandiev“. The development is structured in two parts: 1. Work on acquiring practical skills for working with electronic media and 2. Acquisition of practical skills for working on PR texts, defining and using the functional characteristics of the titles.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2020
- Issue No: 8
- Page Range: 11-18
- Page Count: 8
- Language: Bulgarian
