Маркетингови стратегии за популяризиране на авторските права в изкуството
Marketing strategies for promoting copyright in art

Summary/Abstract: The report analyzes marketing strategies for promoting copyright in the arts, highlighting their importance in protecting creative works in the digital age. In addition to providing legal protection, copyrights offer economic security to creators. The report proposes innovative approaches through social media, educational initiatives, and partnerships with organizations like WIPO and EUIPO. Strategies include storytelling, user-generated content, collaboration with influencers, and organizing public campaigns. Educational programs, online courses, and surveys emphasize the significance of legal literacy among creators. An integrated marketing approach can significantly increase public awareness of copyright and foster the sustainable development of the creative industry.

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