GOSPODARKA SUBSKRYPCJI - JAK NOWY MODEL BIZNESOWY ZMIENIA USŁUGI FINANSOWE
THE SUBSCRIPTION ECONOMY - HOW A NEW BUSINESS MODEL IS CHANGING FINANCIAL SERVICES

Summary/Abstract: The subscription business model, gaining popularity across various industries, including financial services, is characterised by continuous access to products and services in exchange for regular payments. For entities adopting this model, it allows the building of loyal, long-term relationships with customers based on an understanding of their needs, enables easy scalability, and provides predictable revenue streams. On the other hand, it requires constant proof of the value of the offering and its continuous improvement to prevent subscription cancellations in a highly competitive environment. From the perspective of financial service providers, it represents a new area of competition between traditional financial institutions and the FinTech sector.

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