E-Ticarette Gizlilik Endişesinin Rolü: Bibliyometrik Bir Analiz
The Role of Privacy Concern in E-Commerce: A Bibliometric Analysis

Summary/Abstract: The aim of this study is to investigate global research trends, emerging themes, and knowledge gaps in the literature on privacy concerns in e-commerce. A total of 464 academic papers published between 1998 and 2024 in the Scopus database were analyzed using bibliometric methods. The distribution of these papers by year and discipline, the most productive authors, the leading countries in the field, citation networks, keyword trends, and thematic evolution maps were examined with the help of R-based Bibliometrix and VOSviewer software. The findings reveal that research in this domain is multidisciplinary in nature and has exhibited steady growth over the past three decades, with a particular concentration in computer science, business, and the social sciences. Data security and privacy-related topics such as AI, blockchain, and recommender systems emerge as central themes of thematic development. This study offers concrete directions for future research in areas such as consumer rights, regulation, and privacy-protected personalization, while presenting a structural map of the field spanning a quarter of a century.

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