GÖZETİM TOPLUMUNDA RIZA VE RIZASIZLIK DİKOTOMİSİ EKSENİNDE MAHREMİYET
PRIVACY IN THE SURVEILLANCE SOCIETY: THE DICHOTOMY OF CONSENT AND NON-CONSENT

Summary/Abstract: Surveillance, which used to be an undesirable and avoided situation, has become commonplace today and, especially as a result of the opportunities offered by technological developments, has mostly become consentbased, no longer being, at best, an uncomfortable and avoidable situation. This situation paves the way for certain transformations in individuals' boundaries and perceptions of privacy, necessitating the emergence of new boundaries and definitions related to privacy. The aim of this study is to reveal the transformations in individuals' perceptions of privacy caused by the widespread use of surveillance tools and the normalization of surveillance in everyday life, leading individuals to voluntarily participate in surveillance, make themselves visible, allow their personal data to be used, and what this situation means for their privacy. In this sense, the study observed that individuals adopted a contradictory attitude, oscillating between consent and non-consent, regarding their definitions and positions on privacy in relation to social media and data surveillance, which constitute the two different aspects of surveillance. As the method for this field research-based study, the in-depth interview technique, one of the qualitative research methods, was used. Within this scope, interviews were conducted with 21 individuals based on questions in a pre-prepared semi-structured interview form, and the transcripts obtained from these interviews were analyzed using the Nvivo 12 program. As a result of the analyses, the themes “surveillance and privacy on social media” and “from personal information to micro-targeting: data surveillance and privacy” were developed, and the data obtained was discussed along these lines. Discussions based on these themes concluded that the widespread use of surveillance tools in everyday life, social media usage, and digital media programs have a significant impact on individuals' exposure and voyeuristic behaviors. It was concluded that the normalization of surveillance, its implicit consent-based nature, and the transformation of privacy are contributing factors.

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