Бутиковият туризъм като носител на ценности в дигиталното общество
Boutique tourism as a bearer of values ​​in the digital society

Summary/Abstract: In the context of accelerated digitalization of the tourism industry, where online platforms and algorithms dominate the selection and booking processes, the human factor is becoming a key differentiator. Boutique tourism is positioned as a sustainable model that restores the role of personal interaction and puts the person and their need to be special at the center of the service.

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