AROMATIČNE-LEKOVITE BILJKE SRBIJE I REGIONA ZAPADNOG BALKANA I NJIHOV ZNAČAJ U SEOSKOM WELLNESS TURIZMU
THE AROMATIC-MEDICINAL PLANTS OF SERBIA AND IN WEST BALCAN REGION AND THEIR IMPORTANCE IN RURAL WELLNESS TOURISM

Summary/Abstract: Health tourism, as a holistic concept, covers both medical and wellness services, and due to the unhealthy way of life, it takes on an increasingly significant role in the renewal of the psycho-physical abilities of modern society. The identification of rural wellness can be aromatherapy, extracts of aromatic-medicinal plants, which are collected in aromatura with educated guides and in smaller groups. Rural tours with new an aromatic offer, would give a new image, attract new target groups of tourists in Serbia and in region of West Balcan. Aromatic medicinal plants exert measurable and visible effects on the human organism used as spices in food or for aromatherapy purposes through inhalation or massage. The application of aromatic-medicinal herbs, requires clear competencies, because its application, in addition to positive effects (calming, antibacterial, antiphlogistic, antioxidant), can express health risks for the user. The potential of aromatic plants can be used in wellness tours in the form of ¨sensory gardens¨ or forest walking tours.

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