CLICK, SHARE, DISCOVER: DIGITAL SCIENCE COMMUNICATION IN ROMANIAN HIGHER EDUCATION. THE CASE OF OVIDIUS UNIVERSITY OF CONSTANŢA
CLICK, SHARE, DISCOVER: DIGITAL SCIENCE COMMUNICATION IN ROMANIAN HIGHER EDUCATION. THE CASE OF OVIDIUS UNIVERSITY OF CONSTANŢA

Summary/Abstract: This corpus-based paper reports research findings emerging from an online survey and ten interviews conducted within Ovidius University of Constanta, as part of the Digital Language and Communication Training for EU Scientists (DILAN) Erasmus project. The aim of this paper is to identify sustainable strategies and transformative practices employed in professional and public communication of science in digital environments. It also assesses whether competence in communicating science online to expert and broader audiences needs to be a transversal skill to be taught/learned in higher education institutions. The analysis of our data revealed that digital communication is an emerging yet uneven practice among researchers at Ovidius University of Constanţa who clearly distinguish between communication with peers and communication with the general public. OUC researchers tend to favor traditional, peer-oriented dissemination (journal articles, open-access platforms) for professional visibility, while adopting more accessible formats (blogs, Facebook, institutional websites) when reaching lay audiences. This reflects an awareness of genre adaptation to context and audience, a key feature of digital genre competence.

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