Ключови умения на успешния търговец
Key Skills of a Successful Trader
Author(s): Iliyan BoychevSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: salesperson; success; key skills; personal qualities; sales; customers; consumers; competition; market
Summary/Abstract: In our time, trade is developing exponentially on digital technologies, and competition in various commercial spheres is becoming increasingly intense and difficult to overcome. This requires traders to change and adapt to the conditions of the goods and services market. The article is dedicated to the skills that a trader must possess in order to be successful. Every person possesses certain skills and competencies, but a successful trader possesses something more than personal skills, namely – key skills. Thanks to them, the trader becomes a successful trader.
Journal: Икономически и социални алтернативи
- Issue Year: 31/2025
- Issue No: 4
- Page Range: 143-154
- Page Count: 12
- Language: Bulgarian
