Истина, ценности и постистина: медийната култура в епохата на дезинформацията
Truth, Values and Post-Truth: Media Culture in the Age of Disinformation

Summary/Abstract: This text analyses the transformation of truth as a cognitive and ethical concept in the context of contemporary media culture. It traces the transition from the modern ideal of objectivity to a post-truth situation, where the validity of statements is increasingly determined by factors such as visibility, emotional impact, and the way publicity is disseminated online. Post-truth is thus not interpreted as an 'era of lies', but rather as a cultural symptom of a shift in regimes of authority, mediation and collective emotionality. Disinformation is considered a form of communication that undermines trust and results in the breakdown of shared criteria for truth. The aestheticisation of manipulation is also examined, including visual and narrative codes, memes and simulacra that normalise lies as a communication style. The text argues that algorithms de-ethicise knowledge by optimising content according to engagement rather than truthfulness. The text proposes an ethical perspective, suggesting that truth can be considered a responsibility to the Оther and an ethics of attention in conditions of information overload.

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