ETHICAL AND LEGAL FRAMEWORKS FOR BIG DATA PRIVACY: CHALLENGES AND PERSPECTIVES IN THE 21ST CENTURY
ETHICAL AND LEGAL FRAMEWORKS FOR BIG DATA PRIVACY: CHALLENGES AND PERSPECTIVES IN THE 21ST CENTURY

Summary/Abstract: Technological development in all spheres of human life has contributed to the fact that big data has grown rapidly in the last few years, which brings significant changes in business in practically all industries. Such changes open up new opportunities for development and innovation, but at the same time they open up questions about ethical behavior in new circumstances. This is particularly significant in terms of privacy and data protection, which presents challenges for legal systems. Consequently, the need for appropriate comprehensive ethical and legal frameworks for the responsible use of big data is growing day by day. With this in mind, the aim of this paper is to examine how ethical and legal frameworks can jointly respond to these challenges. By applying a qualitative methodology - a comprehensive literature review, theoretical analysis and case study analysis with a compilation method - the paper develops an adaptable framework that supports the harmonization of legal norms with technological progress. The result of this research contributes to the understanding of the perspectives of the development of legal systems in the XXI century, which has already largely taken on the characteristics of the digital age, with the aim of building and strengthening trust between organizations and citizens.

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