The Profile of Wine Tourists in Vrancea County: Regional Demand Analysis for Wine-Related Thematic Experiences
The Profile of Wine Tourists in Vrancea County: Regional Demand Analysis for Wine-Related Thematic Experiences

Summary/Abstract: The aim of this study is to highlight the characteristics of wine tourists by identifying their demographic and psychographic profiles, as well as by analyzing the relationships between demographic variables and interest in wine-themed experiences. The research was based on a quantitative approach, using a questionnaire applied both in physical and online format, which generated 281 responses, of which 157 were collected directly from tourists who visited wineries. The results show that almost half of the respondents had previous experiences in wine tourism, the main activities being wine tasting and visiting wineries. Most prefer to travel with family and stay with relatives or friends, amid a limited offer of wine-specific accommodation units. Tourist information is mainly provided through the official wineries' websites, and visits are concentrated in the summer and autumn seasons, predominantly on weekends. In the case of emerging destinations, such as Vrancea County, wine tourism is emerging as a significant vector of local economic and socio-cultural development.

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