KOBIETY W FORMULE 1: ANALIZA MEDIALNYCH NARRACJI I INICJATYW WSPIERAJĄCYCH RÓŻNORODNOŚĆ PŁCIOWĄ W MOTORSPORCIE
WOMEN IN FORMULA 1: MEDIA NARRATIVES AND INITIATIVES SUPPORTING GENDER DIVERSITY IN MOTORSPORT

Summary/Abstract: Formula 1, recognized as one of the most prestigious motorsports worldwide, has faced persistent challenges in achieving gender equality, with women remaining significantly underrepresented both on and off the track. This paper examines media narratives surrounding women in Formula 1 and their impact on the perception of women's roles in motorsport. Special attention is given to initiatives which aim to enhance gender diversity and support young female drivers. Drawing on an analysis of press articles and fan comments this study highlights both positive strides toward inclusivity and persistent structural barriers and stereotypes. The findings underscore the need for systemic changes and shifts in media narratives to effectively promote gender equality in motorsport.

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