Ewolucja przekazu medialnego w sportach motorowych: zarządzanie informacją w Formule 1
The Evolution of Media Communication in Motorsport: Information Management in Formula One

Summary/Abstract: The aim of the article is to characterize the evolution of media communication in motorsports using Formula 1 as an example, with particular emphasis on information management directed to audiences. The study reveals changes in Formula 1’s communication strategies over the years, from traditional television broadcasts to advanced digital technologies such as social media platforms and streaming services. The article employs qualitative content analysis, encompassing broadcasts, official social media channels, and information management strategies used by Liberty Media during the 2024 season. The entire analysis is embedded in a diachronic perspective, allowing for the capture of both historical and contemporary aspects of Formula 1 communication. The results reveal the role of media management in building audience engagement and adapting content to changing technologies and needs, indicating that contemporary F1 broadcasts are characterized by multi-layered information delivery.

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