Tourism policy and innovativeness of tourism enter- prises Cover Image

Polityka turystyczna a innowacyjność przedsiębiorstw turystycznych
Tourism policy and innovativeness of tourism enter- prises

Author(s): Elżbieta Szymańska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: tourism policy; tourist enterprise; innovativeness

Summary/Abstract: This paper raises a few important questions which concern tourism policy and introduces the research problem of tourism policy influence on the innovativeness of tourist enterprises in Poland. The aims of the article are: to show the indicators of tourism policy, to try to indicate which actions of the state affect the innovativeness of the tourist enterprises, and to identify actions to be taken to improve the state tourism policy. The result of these considerations is the construction of scheme of state tourism policy and its estimation in Poland. The article consists of two principal parts: the theoretical and empirical ones. The theoretical part is based on the literature studies, whereas the empirical part shows the results of own studies.

  • Issue Year: 2012
  • Issue No: 259
  • Page Range: 193-202
  • Page Count: 10
  • Language: Polish