Evangelizing Activity of Maja Sowińska on Instagram in the Years 2021–2022 Cover Image

Działalność ewangelizacyjna Mai Sowińskiej na Instagramie w latach 2021–2022
Evangelizing Activity of Maja Sowińska on Instagram in the Years 2021–2022

Author(s): Julia Perzyna
Subject(s): Communication studies
Published by: Wyższe Seminarium Duchowne w Łodzi
Keywords: evangelization; Instagram; Maja Sowińska; social media; online Christianity; evangelization in social media

Summary/Abstract: The aim of the thesis titled was to characterize Maja Sowińska’s evangelization efforts conducted via the Instagram platform. The study draws on literature focused on evangelization, the role of Instagram as a social medium, and the presence of religious content in new media, with particular emphasis on the platform in question. The thesis introduces the concept and significance of evangelization,describes Instagram as a medium, and outlines the theoretical foundations of evangelization in social media. The research method applied was content analysis. The results indicate that Maja Sowińska effectively uses Instagram as a tool for proclaiming the Gospel, sharing her personal testimony of faith, reflections on Scripture, and insights drawn from everyday life experiences. Her content allows followers to recognize God’s presence in daily life and to experience His work in ordinary situations.

  • Issue Year: 35/2026
  • Issue No: 1
  • Page Range: 55-84
  • Page Count: 30
  • Language: Polish
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