Being a Fan of Disney: Exploring Disney Fandom through Research, Teaching, and Podcasting Cover Image

Badania, dydaktyka i podcasty poświęcone fandomowi Disneya z perspektywy fanowskiej
Being a Fan of Disney: Exploring Disney Fandom through Research, Teaching, and Podcasting

Author(s): Cody T. Havard
Subject(s): Media studies, Cultural Anthropology / Ethnology, Sociology of Culture
Published by: Wydział Polonistyki Uniwersytetu Warszawskiego
Keywords: competition; consumer behaviour; fan and consumer engagement; fandom; podcast; Walt Disney;

Summary/Abstract: For more than 100 years, The Walt Disney Company has influenced the ways people display fandom, relate with others, and consume entertainment. From the early days of animated shorts and feature-length releases to today's consumer products distributed through television, theatres, and direct-to-consumer streaming, Disney has undergone several transformations in how it engages with consumers. The article discusses what Disney fandom offers its audiences and how the company utilises its media to shape the future of consumer entertainment, adopting an autoethnographic approach. Drawing on scholarly research, book, podcast, and college class about Disney fandom, the author provides a starting point for those interested in examining fandom and consumption of The Walt Disney Company.

  • Issue Year: 7/2025
  • Issue No: 2
  • Page Range: 157-170
  • Page Count: 14
  • Language: Polish
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