Практики на водещите европейски туроператори – промени и дигитализация
Practices of leading European tour operators – changes and digitalization

Summary/Abstract: What is happening on the ground in tourist destinations? On the occasion of digitalization, a main topic in tourism – one can comment on – what works, what doesn’t work, what works a little, what the tourist wants, what the tourist doesn’t want. In order to offer an adequate product, it is necessary to look through the eyes of the tourist. The idea is for the tourist to be satisfied and to come back again in a month. The tour operator must cause the return of tourism through various tools.

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