Potencjał sztucznej inteligencji (AI) w budowaniu skutecznych narracji politycznych
The Potential of Artificial Intelligence (AI) in Building Effective Political Narratives

Summary/Abstract: The development of artificial intelligence tools is revolutionizing the design of election campaigns, giving politicians and their teams unlimited possibilities to generate micro-targeted narratives that build a positive political image. The aim of this article is to determine whether messages created using large language models (LLMs) are as effective in building a political image as narratives prepared by a political communication expert. To this end, we designed a study comparing the emotional reception of narratives written by a human and by GPT-4. The results confirm that the content created by the language model is rated more positively than that created by the expert, and this effect is stronger among male respondents.

• Details
• Contents