Корпоративният уелнес туризъм – бъдещето на бизнес пътуванията
Corporate wellness tourism – the future of business travel

Summary/Abstract: In the dynamic world of business, the balance between work and personal life is becoming increasingly important. Corporate wellness tourism is emerging as a key factor in enhancing employee productivity and well-being. Bulgarian tourism media are tracking this growing trend and its benefits for the sustainability of modern tourism.Wellness travel is becoming the new corporate standard, as corporate wellness tourism combines work commitments with programs for relaxation and personal development.

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