Туристическата политика и бранд България. Гостоприемство в четири сезона
Tourism policy and brand bulgaria. Hospitality in four seasons

Summary/Abstract: Contemporary tourism policy is concretized through vision, mission, objectives, strategies, tactics and operational management. In this regard, the tourism policy on the formation of Bulgaria's brand with hospitality in four seasons needs to follow a vision that highlights the priorities related to competitive, resource and product provision, ensuring tourist consumption with higher added value in terms of more financially solvent tourists in the higher segment. The object of this study is the tourism policy regarding the rebranding of Bulgaria as a four-season tourist destination. The subject of the study is the mission, vision and messages for Brand Bulgaria with a focus on health, business and entertainment tourism. The aim of the study is to prove the need to focus on new nuances in the vision and mission for Brand Bulgaria and its presentation on the global tourism map.

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