Mjerenje tržišne orijentacije preduzeća u Bosni i Hercegovini po osnovu uključenosti u izvozne operacije
Measuring the market orientation of Bosnia and Herzegovina companies in dependence on their involvement in export operations

Summary/Abstract: A large number of papers concerning different aspects of Market orientation have been published during previous years. In most of these papers conclusions are similar and can be summarized in the way that companies which develop a high level of Market orientation also have a better business performance compared to those which follow other business orientations. In this study we measured the level of Marketing orientation of Bosnia and Herzegovina companies in dependence on their involvement in export operations to see whether there is any significant difference among them. Results of statistical analysis show that there is no difference in the attained level of Market orientation between companies which have different level of involvement in export operations.

• Details
• Contents