Examining the impact of digital technologies on changes in consumption
Examining the impact of digital technologies on changes in consumption

Summary/Abstract: The emergence of Industry 4.0, which is accompanied by revolutionary digital technologies, is changing the hitherto patterns of consumption, while also creating new ones. It is worth noting that digitization based on data and on internet platforms significantly determines the development of consumption online. Mobile equipment (cellular phones, smartphones, tablets) that has access to the Internet facilitates the acquisition and consumption of consumer goods outside of the traditional means of consumption. In this context, it is described in this paper how the adoption of breakthrough digital technologies may shape the future patterns of consumption. The principal aim of this paper is the identification of the most important directions of the development of consumption online. On the basis of qualitative research, the most important ones have been identified, namely, the growth of significance in the following: virtual shopping centres, virtual consumer reality, virtual consumer communities and changes in producer-consumer ties. The practical implication of the research conducted is the indication of the growth in the potential of consumption online. Nevertheless, the social implication of the paper is the emphasis of the significance of consumption online as the new trend in terms of consumption.

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