SUSTAINABLE TOURISM AND CULTURAL HERITAGE AS DRIVERS OF REGIONAL DEVELOPMENT
SUSTAINABLE TOURISM AND CULTURAL HERITAGE AS DRIVERS OF REGIONAL DEVELOPMENT

Summary/Abstract: Sustainable tourism has emerged as one of the most promising approaches for ensuring long term economic, social, and environmental development, particularly in regions rich in cultural and natural heritage. This paper aims to examine the interrelationship between sustainable tourism practices and the preservation of cultural heritage, focusing on how these two components can jointly contribute to the long term vitality and competitiveness of tourism destinations. The study presents contemporary models of cultural resource management, green marketing approaches in tourism, and the role of local communities in creating authentic and responsible tourist experiences. Drawing upon European best practices and selected regional case studies, the paper evaluates the potential for destinations to develop integrated policies that balance tourism promotion with the protection of cultural identity and both tangible and intangible heritage. The findings demonstrate that sustainable tourism is not only an environmentally responsible alternative but also a strategic approach that fosters innovation, social inclusion, and the valorization of local culture. The paper concludes by highlighting the need for institutional cooperation, interdisciplinary strategies, and continuous education for key tourism stakeholders in order to build a resilient and competitive tourism economy.

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