ИНТЕГРИРАН МОДЕЛ ЗА УПРАВЛЕНИЕ НА ПРОЕКТИ И ОПТИМИЗАЦИЯ НА БИЗНЕС ПРОЦЕСИ В ОБЛАЧНА СРЕДА
INTEGRATED MODEL FOR PROJECT MANAGEMENT AND BUSINESS PROCESS OPTIMIZATION IN A CLOUD ENVIRONMENT

Summary/Abstract: This paper presents an expanded theoretical examination of the conceptual foundations and organizational potential of integrating project management and business process management within a unified cloud enabled digital environment. Contemporary organizations increasingly operate within a context characterized by accelerated digital transformation, continuous innovation, and growing dependence on data driven decision making. Traditionally, project management and business process management (BPM) have evolved as separate managerial domains with project management focused on achieving unique objectives within defined constraints, and BPM oriented toward designing, standardizing, monitoring, and optimizing recurring organizational activities. Today, however, the interdependence between projects, processes, and digital infrastructures requires a comprehensive model capable of aligning these activities within a coherent governance framework. The paper elaborates on the strategic relevance of traditional, agile, and hybrid project methodologies, emphasizing why hybrid models have become the preferred choice for organizations facing uncertainty, dynamic requirements, and multi stakeholder environments. It further analyzes the evolution of BPM in the era of digital innovation, where organizations must balance efficiency and stability on the one hand and experimentation and adaptability on the other. The concept of BPM ambidexterity is highlighted as an emerging capability that supports both continuous improvement and rapid innovation. Cloud technologies are discussed as a central enabling factor for integration, providing scalable infrastructure, real time collaboration, process automation, resource optimization, and enhanced transparency across distributed teams. Cloud platforms support the unification of project and process lifecycles by offering centralized monitoring, shared data environments, and seamless communication flows. They further allow managers to coordinate complex interdepartmental activities through integrated dashboards, analytics, and workflow engines. The paper proposes a three layer conceptual model comprising a project governance layer, a process governance layer, and a cloud enablement layer designed to facilitate integrated, sustainable, and technology supported organizational management. The ethical dimensions of digital governance, including transparency, accountability, data accuracy, and responsible communication, are also examined as critical factors that influence organizational trust and long term sustainability. The model aims to support organizations in their transition toward modernized management practices that leverage hybrid methodologies, BPM excellence, and the transformative power of cloud computing.

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