MEASURES TO IMPROVE THE MARKETING MANAGEMENT OF GOAT PRODUCTS
MEASURES TO IMPROVE THE MARKETING MANAGEMENT OF GOAT PRODUCTS
Author(s): Daniela VĂLUȘESCU, Ioan Petroman, Maria Sauer, Ioan Țibru, Ioan Sauer, Ana Gina ARMAȘ, Loredana VăduvaSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Editura Eurostampa
Keywords: improvement measures; marketing management, goat products;
Summary/Abstract: This paper presents the most popular goat-derived products, the main features of marketing management, and the measures necessary to improve marketing management. The theoretical features of the measures necessary to improve marketing management are compared to the practical features of the measures necessary to improve marketing management. The authors also present a theoretical and practical approach of the measures to improve the marketing management of two main goat products – meat and milk, under the form of advice from specialists in the field.
Journal: QUAESTUS
- Issue Year: 2025
- Issue No: 26
- Page Range: 111-117
- Page Count: 7
- Language: English
