Четенето като дигитална културна практика: трансформации на читателския опит в социалните мрежи
Reading as a Digital Cultural Practice: Transformations of the Reading Experience in Social Media

Summary/Abstract: This article focuses on the transformation of reading practices in the context of digital culture, with a particular emphasis on the social networks BookTok and Bookstagram. It explores how reading communities are formed, the unique visual and linguistic ways in which literature is discussed, and emerging models of cultural mediation. The article analyses the role of literary influencers as mediators between texts, platform algorithms and reader identities. It also explores the characteristics of digital reading, such as affectivity, visualisation and social visibility, that distinguish it from the traditional view of reading as a slow, linear process. The article argues that BookTok and Bookstagram represent a significant cultural and educational resource that can be used to develop reading and media literacy, and to create a more effective dialogue with young readers.

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