Behavioral attitudes towards technology in a multigenerational work environment: challenges and opportunities Cover Image

Behavioral attitudes towards technology in a multigenerational work environment: challenges and opportunities
Behavioral attitudes towards technology in a multigenerational work environment: challenges and opportunities

Author(s): Mariana Usheva
Subject(s): Social Sciences, Economy, Psychology, Sociology, Social psychology and group interaction, Organizational Psychology, Human Resources in Economy, Identity of Collectives
Published by: Международно висше бизнес училище
Keywords: generations; technologies; digital literacy; behavioral attitudes; digitalization

Summary/Abstract: This report presents results from a five-year study (2019-2024) focusing on behavioral attitudes toward technology in a multigenerational work environment, examining key differences among generations T, X, Y, Z and Alpha. The impact of technological progress on work styles, training, and motivation of employees from different age groups is analyzed. The report emphasizes the need for an individualized approach to training and human resource management through digital solutions adapted to the technological literacy and preferences of each generation. Based on the analysis, practical recommendations are provided for creating an effective, innovative, and inclusive technological work environment.

  • Issue Year: 2025
  • Issue No: 1
  • Page Range: 464-479
  • Page Count: 16
  • Language: English
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