БЕНЧМАРКИНГ В УПРАВЛЕНИЕТО НА ЧОВЕШКИТЕ РЕСУРСИ
BENCHMARKING IN MANAGEMENT OF HUMAN RESOURCES
Author(s): Mariana UshevaSubject(s): Economy
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: HR-Benchmarking; Human Resources; Management; Competitiveness
Summary/Abstract: The article discusses the possibilities of HR-marketing as a tool for enhancement of the competitiveness of company's human resources in a dynamic business environment. The levels of HR-benchmarking related to solving the problems are highlighted and analyzed.
Journal: Предприемачество
- Issue Year: 1/2013
- Issue No: 1&2
- Page Range: 21-32
- Page Count: 12
- Language: Bulgarian