AI in consulting services or AI consulting?
AI in consulting services or AI consulting?

Summary/Abstract: The digital transformation in the socio-economic and production process, literally struck and transformed them with the powerful entry of a galaxy of Artificial Intelligence (AI) "representatives". It seems like the activities related to knowledge creation, such as knowledge intensive business services (KIBS), that are most sensitively affected, without yet any indisputable evidence of how worthy, qualitatively generated knowledge is. Knowledge created through the interaction between KIBS and AI allows consulting firms to look for new models to create knowledge and value to increase the productivity of their clients. The aim of the study is to investigate the influence of the AI on the consulting services and to explore the interactions between. The article begins by deriving the role of knowledge and value creation from KIBS . Then to enlight the inclusion of AI in their operations by ending with three case studies on the adoption of AI in three of the largest global companies in the field of management consulting.

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