Изкуственият интелект и бъдещето на бизнеса: възможности и предизвикателства
Artificial intelligence and the future of business: opportunities and challenges
Author(s): Delyan LazarovSubject(s): Economy, National Economy, Business Economy / Management, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: artificial intelligence; AI adoption; technology; digital transformation; big data
Summary/Abstract: Artificial intelligence (AI) is a catalyst for innovation and has significant potential not only to transform the competitive environment, but also to open up new growth opportunities for businesses that successfully deploy AI in their operations. Organisations committed to harnessing the potential of AI will not only thrive, but will also lead the way in redefining their industries. AI contributes to the development of companies in three areas simultaneously - by transforming businesses, implementing advanced systems and improving decision-making. This means that as a result, companies improve productivity, optimise business processes, increase profits and reduce risks. The coronavirus pandemic caused a recession in the global economy. It has become clear that the world needs new economic models and the AI-based digital economy has come to the front. This paper presents a set of analyses and assessments covering the most important application areas of AI.
Journal: Управление. Икономика. Туризъм
- Issue Year: 2025
- Issue No: 1
- Page Range: 330-341
- Page Count: 12
- Language: Bulgarian
