Digital Communication and the Impact of Online Review Platforms on Visiting Behavior
Digital Communication and the Impact of Online Review Platforms on Visiting Behavior
Author(s): L.I. Bădescu, L. Meseşan-Schmitz, Florin Nechita Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Editura Universitatii Transilvania din Brasov
Keywords: TripAdvisor; online reviews; decision making; e-WOM;
Summary/Abstract: This paper explores tourists’ attitudes toward the TripAdvisor review platform based on a quantitative survey. The study aims to assess the influence of online reviews on travel decision making, evaluating variables such as perceived usefulness, credibility, user satisfaction, and intention to continue using the platform. Results from a questionnaire administered to 103 participants reveal a generally favourable perception of TripAdvisor, supporting its influential role in shaping tourist behaviour. These findings confirm that review platforms have a significant impact on how travellers select destinations and services.
Journal: Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences and Law
- Issue Year: 18/2025
- Issue No: 2
- Page Range: 417-426
- Page Count: 10
- Language: English
