НЕЙРОПСИХОЛОГІЧНІ ОСНОВИ ТВОРЧОСТІ: МОЖЛИВОСТІ ПСИХОТЕХНОЛОГІЙ В АКТИВАЦІЇ КРЕАТИВНОГО ПОТЕНЦІАЛА
NEUROPSYCHOLOGICAL BASICS OF CREATIVITY: POSSIBIELITIES OF PSYCHOTECHNOLOGIES IN ACTIVATING CREATIVE POTENTIAL

Summary/Abstract: The article discusses the connection between neuropsychological structures of the brain and types of thinking, defined through the peculiarities of the functioning of the left and right hemispheres of the brain. Studies of creative thinking point to its complex neuropsychological nature and importance in the problemsolving process. An important aspect is the concept of contour thinking, which allows you to go beyond the usual patterns. Modern research on creative thinking emphasizes the role of various brain networks, including the DMN, the salience network, and the executive network, which contribute to the generation and evaluation of new ideas. The study of neuropsychology shows that the brain actively interacts through the right and left hemispheres, which differ in function: the left analyzes and the right synthesizes information. Modern neuropsychological research also points to the importance of psychotechnology in stimulating creativity. All of these factors emphasize the importance of creative thinking for personal self-realization, development of an innovative approach, and optimization of processes in the professional environment. It is emphasized that the information age is dominated by L-oriented thinking, characteristic of the left hemisphere, which focuses on consistency, analytics and functionality. However, the importance of right-hemisphere thinking, which is expressed in metaphorical, aesthetic and intuitive synthesis, is often underestimated. The article also focuses on neuropersonological types studied in the context of prefrontal and other brain regions and their impact on creativity, emotional control, and moral qualities of the individual. Attention is drawn to the role of meditation and psychotechnologies such as neurofeedback, transcranial magnetic stimulation (TMS), virtual reality (VR), and mindfulness in stimulating creativity. Mindfulness practices help reduce stress, improve cognitive flexibility, and increase the ability to think divergently and intuitively. In addition, meditation affects important brain structures such as the hippocampus, prefrontal cortex, and insular cortex, improving memory, attention, and emotional self-regulation. Thus, the article demonstrates that the development of creative abilities is a multidimensional process that can be stimulated through modern psychotechnologies and methods. It emphasizes the importance of an interdisciplinary approach to solving complex scientific and technological problems.

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